Top 5 Beauty Retail Apps on Android in Europe - Q1 2021 Performance

As the digital landscape for beauty retail continues to expand, we at Sensor Tower have taken a closer look at the performance of the top 5 beauty retail applications on Android throughout Europe in the first quarter of 2021. Here, we present our findings on their downloads and weekly active users.

Douglas – Parfüm & Kosmetik showed a steady increase in downloads starting at 22K in the last week of December and peaking at 34K by the end of March. Similarly, weekly active users grew from 97K to 124K in the same period, highlighting a growing customer base.

The LOOKFANTASTIC -Beauty Shopping app also experienced an upward trend in downloads, with a notable jump from 21K to 28K in late January, although the numbers saw a slight decline towards the end of the quarter, finishing at 20K. Weekly active users demonstrated a peak of 161K in early February, followed by a gradual decrease to 144K by the quarter's end.

Sephora - Make-up, Beauty downloads witnessed a significant spike in mid-January, doubling from 7K to 14K, before stabilizing around the 10K mark towards March. The app's weekly active users saw a high of 64K in early February, with a modest drop to 57K by the end of March.

Notino: perfumes and cosmetics, with its publisher based in the Czech Republic, showed less fluctuation in download numbers, ranging from 5K to 8.5K, and weekly active users varied slightly, hovering around 30K throughout the quarter.

Lastly, Nocibé La beauté partagée observed its downloads peak at 15K in mid-January, followed by a decrease, ending the quarter around the 4.3K mark. Weekly active users reached a high of 27K in the same mid-January period but saw a decline to 12K as the quarter closed.

For more insights into the performance of these and other apps within the beauty retail sector, Sensor Tower's comprehensive analytics platform offers a wealth of data for industry professionals and enthusiasts alike.